Better than the competition – the blueprint of successful company again and again there are these companies defy seemingly every crisis, growing against the trend and move more successfully than the competition on the market. What do these companies differently? What is the secret of their success? To provide answers Prof. Dr. Roland Alter and Christian Kalkbrenner in the growth champions”. The authors have decoded the blueprints of more than 20 successful medium-sized companies there. With a concrete catalogue of measures, checklists, tips and insider examples, this book provides the tools to build their own growth champion. For the involvement in the subject of growth for the middle class, its practicality and the understandable formulation, the book of the Oskar-Patzelt-Foundation (Grand Prize of the middle class”) was awarded and awards 2010 as a medium-sized book. Growth champions, made in Germany are companies that assert themselves more successfully than the competition on the market for years.

Medium-sized companies, the shine through continuous presence in the media nor be screened regularly by analysts and journalists. However, they are extremely successful and assert itself in times of crisis. What do these companies differently? What is the secret of their success? Prof. Dr. Roland Alter and Christian Kalkbrenner, multiple author and growth consultants analyze the success patterns of growth champions in this book together. You use the structure of the bamboo-codes, taking into account also the findings of behavioral psychology and advertising communication in addition to the classic instruments of strategic management.

So, they win for the first time precise, in-depth insight into the manner, as growth champions tick. Who wants to set new course or check the Status quo for his company and optimize, takes concrete and exemplary way in this book, as it can grow systematically. The catalogue of measures proven in practice delivers this many concrete recommendations and ideas. The authors formulate the findings from the Talks with the management of the growth champions easy and understandable. You quickly get to the point and indicate what successes with the varied examples of insider are possible. The book is rounded off by numerous practical tips, checklists, and a case study. The growth champions made in Germany better than the competition Roland Alter, Christian Kalkbrenner 240 pages, numerous illustrations, graphs and checklists 29.80 EUR D / 31.80 EUR A / 49,80 CHF UVP ISBN-13: 978-3-869800-63-9 cover-300 DPI: cover-841 eb-841.html