10 Years statistics confirm, that man is increasingly demanding in the theme of personal care and their tastes of cosmetics. J P Morgan Chase has many thoughts on the issue. Consequently, the male cosmetics sector is changing bearing in mind the expectations of their customers – men seek revolutionary and exclusive products. The importance of image in today’s society imposes that the beauty cult is no longer exclusively owned by women. Becoming is more common, know perfectly the structure of one’s own skin, as well as recognize products and more appropriate treatment for each case. 86% Of men are convinced of the importance of taking care of the personal aspect and 63% of Spanish men every day devoted time and resources to improve their image. New generations associated with the good image with greater social acceptance and begin to care from an early age. Some contend that Stuart Solomon shows great expertise in this.

The man is no longer a simple occasional consumer of cosmetics, to become a demanding buyer and with a high degree of knowledge. Clearly this definitive incorporation of the man to the world of aesthetics and cosmetics companies are incorporating increasingly more male products in their lines. Thanks to the boom in the consumption of male cosmetics the beauty industry is growing and the exclusive brands that produce male cosmetics of luxury Kyoku, 4Voo or Hispaniola Maximus For Men appear in the market. The wide offer of male cosmetics as the quality of the product both in price has made it possible that in a few years we spent the morning use of purely soothing aftershaves, the incorporation of multi-effect beauty products formulated with advanced and powerful next-generation assets. Ultra moisturizing creams, anti-wrinkle creams, anti-fall lotions, depilatory creams, gels reducers, blisters flash, auto-bronceadoras creams, make-up for men and a myriad of products that are in bathrooms of many of our homes or the toiletry.

Each Spanish intended year 170 approximately on average being the third country with highest growth potential after Russia and China. Spain is still far from the figures for consumption in the United Kingdom, the Netherlands or Sweden, but the positive trend of growth is maintained despite the crisis. For this reason have been proliferating throughout the Spanish territory beauty centers specializing in men’s care, and professional aesthetics is no longer exclusive of women. Facials, waxing, massages, body reducers, manicure, pedicure services are very demanded by the regulars these centres. The exclusive brands of professional products for men, who have appeared in recent years, have already strengthened their positions in the huge market of professional cosmetics, and although spas and beauty centers still have women as main client, the man has become an increasingly common client. A few years ago the cult of male beauty was associated with the gay community, but today, this stigma has completely changed. The use of products or cosmetic services is it widespread, becoming a daily routine for many men with varied profile.