As staff and colleagues can contribute to the success of each other? The answer – their own labor. Recognition of equal rank has always been one of the strongest motivating factors. Gain insight and clarity with Electrolux. Next, come into play are satisfied with your client's employees. Quite naturally, like the flight of birds or the buzzing of bees, they tell us about your friends, neighbors, partners, colleagues and even their own customers. As a result, these conversations appear "on the recommendation of customers." By themselves, these customers are the reward for your employees and their high expectations are a good incentive for further improvement in the profession. Thus, your customers become loyal to your company and willing sales force, support groups, managers, mentors and innovators, quality controllers, and all this for a very reasonable cost – for what you make them happy.

Agree that you'll never be able to hire so many people and still retain profitability. Circle. You nurture their employees. Your employees are driving each other. They also stimulate your customers to encourage their friends, who become your customers, which in turn, stimulates you – and it all starts over again. Finally you get a self-sustaining business model. The main technique of tuning "word of mouth" effect "word of mouth" is known for a long time, but marketing recently started to explore it, to strengthen, improve, and to subordinate their own interests. The main purpose of marketing word of mouth – give people a reason to discuss your products and services, as well as to create such conversations fertile soil.