If we take into account the type of consumer and type of product you choose, be closed to create common types of social actors who are of the same socioeconomic class, since depending on the scope of each is the type of order that search and that can be achieved. Goffman speaks of the existence of an actor, like a stage and social masks. These are elements that help the understanding of sociology, and the development of the personality in the real world. To analyze actors that surrounds this phenomenon must be taken because they depend on these prospects to see how much can be influenced. In this case, the prospects of work and everyday life. In the labor perspective, the two roles are typical of industries, the employer and employee. The role of employer to represent social actors such as designers, fashion houses, investors, advertisers, marketing and media as a leading creator of trends.

The idea was born of the people, the spread of these media and this is the most important element in the communication process. In the perspective of everyday life, is seen as the creator of the product and the buyer, depending on the economic system of consumerism. These roles represent social actors such as large enterprises, the textile industry, marketing and as consumers, women and men who are easily influenced by certain aspects of the different modes present in real time, because not only is one, but there variety of choice, making it seem like it has to do with the whole aspect of human freedom.